Executive Branding & Communication
First a clear positioning. Then a convincing presence.
Together we work out what you stand for, the business value you create and which roles fit you.
From this we develop a convincing, consistent executive presence: in your CV, on LinkedIn, in your personal communication and, if you wish, on your own website.
Over three months, we develop your executive brand and translate it into a consistent, professional market presence, across your CV, LinkedIn, personal communication and, if relevant, your own website.
From a clear positioning to a visible profile.
A convincing executive brand is not created by a new layout or a few polished phrases.
It emerges when your experience, your achievements and your executive USP convey a clear, credible picture across all relevant touchpoints.
Your CV tells the same story as your LinkedIn profile. Your personal introduction matches your written positioning. Your communication makes clear what contribution you can make, without sounding promotional or interchangeable.
This is exactly the connection we create together.
Who is Executive Branding & Communication aimed at?
The offer is aimed at C-level executives, experienced leaders and managers on their way to the next leadership level.
You want to work out clearly what sets you apart and the environment in which you want to be effective, and turn this into a consistent executive brand and a compelling market presence.
The offer is right for you if you want to
- make your positioning visible in a convincing executive CV,
- strategically reposition your LinkedIn profile and refine its content,
- communicate your executive brand consistently across all relevant channels,
- sharpen your personal introduction and communication,
- build your own website or digital executive presence,
- build visibility in your target market through relevant topics and informed perspectives.
Three months for
your executive brand.
Executive Branding & Communication is a structured three-month implementation programme.
First we develop your positioning together. Building on it, you develop step by step the documents, profiles and communication building blocks that shape your executive presence. Structured workbooks, templates and the targeted use of AI support the work. NAKAMA guides the process with strategic advice, personal feedback and the perspective of more than 25 years in Executive Search.
The goal is not artificial personal branding.
The goal is a professional, credible presence that shows at a glance what you stand for, the experience you bring and the business contribution you can make.
The four modules
Module 0
Career Briefing & AI Coach
Before our first session you complete your Career Briefing, covering your current situation, your objectives and your practical requirements. Afterwards we onboard your AI Coach and show you how to work with it.
Outcome: A solid foundation for every module that follows, and your AI Coach ready to use.
Module 1
Personal Due Diligence
Building on your Career Briefing, we examine your career to date, your leadership identity, your demonstrable achievements, your values and your motivation as the foundation for your Executive Value Proposition and future direction.
Outcome: Your Executive Value Proposition and a clear picture of the level and scope of responsibility you want to take on next.
Module 2
Positioning
Sharpening your Executive USP: the roles and business situations in which you are particularly relevant, the challenges you are proven to solve and what differentiates you from other senior candidates.
Outcome: Your Executive USP and a robust positioning that conveys your business contribution precisely and credibly.
Module 3
Executive Communication
Developing your Executive Brand and Executive Story, and crafting your Executive Pitch with a compelling rationale for your career move. Refining your Executive CV, LinkedIn profile and communication.
Outcome: Executive Brand, Executive Story, Executive Pitch, Executive CV and LinkedIn profile as a coherent overall presence.
What you have after three months
At the end of the programme, depending on your individual needs, you will have:
- a results-oriented executive CV,
- focused CV versions for relevant target roles,
- a concise executive summary,
- a clear executive pitch,
- templates for cover letters and direct outreach,
- a professionally aligned LinkedIn profile,
- a concept for your personal website,
- a consistent visual and verbal identity,
- a clear self-presentation,
- confident communication of your motivation and career transitions,
- a content strategy aligned with your positioning,
- a concrete plan for visibility and network building.
You will leave with more than a new set of documents. You will have a consistent executive presence that you can use confidently and independently.
How we work together
Starting point
We review your existing documents, profiles and communication materials. Together we define the results you want to achieve within the three months.
Positioning
We develop your Executive Value Proposition and your Executive USP. Together they form the foundation of your executive brand.
Structured development
Using detailed workbooks, templates and selected AI tools, you develop your content step by step.
Personal Advisory
In twelve one-to-one sessions, NAKAMA reviews your work, challenges assumptions, provides specific feedback and sharpens your content, language and impact.
Implementation
You transfer the content you have developed into your CV, your LinkedIn profile, your personal communication and, where relevant, your own website.
Activation
To conclude, we check the consistency of your entire presence and develop your individual plan for visibility, communication and network building.
Your contribution
Executive Branding & Communication is not a ghostwriting or design service.
Your experience, your personality and your achievements are the foundation. You actively co-create the content and decide how you want to present yourself in the market.
How much of your own time makes sense depends on your starting position and your own standards. We agree a realistic framework in the initial consultation.
NAKAMA provides the structure, the tools, honest feedback and the Executive Search perspective. You turn this into a presence that genuinely fits you.
AI as a tool, not a shortcut
AI can help to structure experience, develop wording variants, analyse profiles and adapt content to different communication situations.
The programme therefore includes selected prompts and clear guidance for the targeted use of AI.
AI-generated results are never used without review. They must be factually accurate, reflect your actual experience and remain true to your personality.
AI creates structure and options. Credibility comes from human judgement.
AI is used selectively and with due regard to the GDPR and the EU AI Act.
Frequently asked questions
Is Executive Branding & Communication a coaching programme?
It is a structured advisory programme with a clear focus on implementation. You develop your own documents and communication materials, supported by detailed workbooks, templates, one-to-one guidance and selected AI tools.
How does the one-to-one advisory work?
The programme includes twelve personal one-to-one sessions within the three months. How the sessions are spaced is agreed flexibly, in line with your progress and your calendar.
Does my positioning need to be clearly defined already?
No. We develop your positioning together with you in the programme. Modules 1 and 2 produce your Executive Value Proposition and your Executive USP, and in module 3 we translate them into your Executive Brand, Executive CV and LinkedIn profile. If you would also like support with your target market, search and application strategy, interviews and negotiations, Executive Career Coaching covers these modules as well.
Does NAKAMA write my CV for me?
No, but we support you throughout. You provide your experience, results and content drafts. NAKAMA structures, challenges and sharpens them so that a convincing executive CV emerges.
Can I check in advance how AI reads my current CV?
Yes, with our complimentary AI CV Check. It shows which experience, skills and qualifications AI-powered recruitment systems recognise in your CV and which information remains unclear. The result is a good starting point for the work on your executive CV.
Is my own website part of the offer?
We can develop the positioning, structure, content and key messages for a personal executive website together. Technical development, hosting, photography and web design are not part of the programme but can be added on request.
Do I have to post regularly on LinkedIn?
No. We develop a visibility strategy that fits your personality, your goals and your available time. That can include your own posts, but equally targeted comments, expert contributions, network care or other forms of professional presence.
How much time should I plan for?
That depends on your starting position, your existing documents and your own standards. We discuss the realistic scope of your own contribution together in the initial consultation.
What does Executive Branding & Communication cost and how long does it take?
Executive Branding & Communication costs EUR 3,000 and runs for three months. It includes twelve personal one-to-one sessions, workbooks and templates, and your personal AI Coach.
Can my employer pay for Executive Branding & Communication as outplacement?
Yes. If you are leaving a company, it can fund Executive Branding & Communication as Executive Outplacement, for example as part of your settlement agreement. For more information, see Negotiating outplacement support.
Three months. Twelve sessions. An executive brand that makes an impact.
Over three months we work out with you what you stand for and make it visible: in your CV, on LinkedIn, in your communication and, if you wish, on your own website.